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NTB join hands with BBC, Reuters and TripAdvisor tourism promotion

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Mt. Everest on Sunset: Photo by Rajan
Nepal tourism board (NTB) Recently signed its biggest media campaign partnering with BBC, Reuters and the travel site TripAdvisor in a bid reach to a large number of audience to boost tourist arrivals.
The NTB will be spending around USD 1 million to disseminate information about Nepal to Global audience through this popular platforms. The Campaign also comes as NTB’s first ever consumer media campaign aimed at luring foreign visitors to Nepal.
Speaking at the signing event, Dipak Raj Joshi, The CEO of NTB said: we are partnering with these three Medias with a sole objective of promotion of Nepal’s tourism and is aimed at disseminating information about Nepal.
Vishal Bhatnagar sales director-south Asia BBC Worldwide also expressed his confidence in delivering the information about Nepal across the globe and further informed about the strategy to reach targeted audiences. “BBC is the oldest broadcasting service with worldwide reach in over 30 languages. We are confident on disseminating information in an effective way to our global audience,” said Bhatnagar.
Likewise, SN Bhandari director of Integral media and the representative of Reuters, also said there Reuters will be giving wide coverage to news and information provided by the NTB.
Similarly, Bharat Nepal from TripAdvisor, made a presentation, putting the focus on marketing strategy, content development, teaching the stakeholders and visitor analysis. He also informed that TripAdvisor will prioritize four themes—trekking, wildlife, spiritually and local culture. Trip Advisor also conducting “TripAdvisor insight training’ for tourism entrepreneurs in association with NTB to make them familiar with digital marketing strategies.
Speaking on the occasion, tourism secretary Shankar Prashad Adhikari said he was hopeful that the partnership will make a significant impact on Nepal’s tourism. “Everybody knows that Nepal hasn’t been able to tap its potentials as it should have and the major problem we have with the development of tourism is the current problem related to airport infrastructure and air connectivity,” he said.
According to the contracts, BBC will be broadcasting a 30-second video clip on destination Nepal in Europe, Asia, and Asia Pacific. NT has a signed a contract of US$ 680,000 for six months, ending September. Likewise, NTB has signed a yearlong deal worth US$ 250,000 with TripAdvisor and a three-month deal worth US$ 75000 with Reuters.

Source: Tourism News Magazine 

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